A web optimization is reasonable at freshly created, as well as for longer existing web pages. An optimization can promote a readily created Web page further and therefore the crucial resource for success. Generally, one distinguishes two different types of optimization: The search engine optimization and the usability optimization.

The search engine optimization has developed itself to an important if not to say the most important instrument of web marketing. One attempts web pages to shape and to program, that search engines can understand the contents optimally. As a result the position increases with search keys and the relevance of the appearance in the Internet increases.

Generally, one differentiates between Onpage- and Offpage-Optimization.

Onpage-Optimization

An Onpage-Optimization deals with the internal construction of a web page. This is mainly the web page code, but also graphics.

In particular, one pays attention to a well structured web pages code and the optimal specification of contents:

1. WC3 conform and up-to-date programming
2. Specification of values to the control of search engines (META information, sitemap and Robots.txt)
3. Structured construction of the web pagesn
4. Internal linking

Text layout at Onpage-Optimizations

For gaining a high position at determined search keys the content has to be specified. In this case, the text composition is to be accentuated especially.

The keywords have to be arranged at the right places: Titles, picture-descriptions, and highlighting.

The contents require the correct composition. Search keys achieve the best success if they stand in a specific part at the rate to the entire content in percentage. Also the positioning of the search keys or phrases keeps on being important. The graphics have to be tagged with declarative and descriptive text.

Offpage optimization

The Offpage optimization aims at influences beyond the own web page. This could be links from foreign pages or external services as e.g. the Google product search or advertising on other platforms.

Search engines assign a higher relevance to Internet presences if many links point at this web page. That means: The more external web pages switch a link to your web page, the more relevant your appearance becomes rated. However, one must pay attention to apply only at pages with an own high relevance scolded links, because bad Internet presences also evaluate lower your own value.

The online advertising is also a part of the Offpage optimization, because through them visitors reach from external sources onto your appearance. We advise you at the prospects and the important factors for leading your advertising campaigns in the Internet to a success.

The second big optimization field is the usability. The objective is to change the web page in such a way to offer the visitors the most comfortable and intuitive handling as possible.

Comfort of the visitor

The comfort during the handling of a web page is circumscribed at following points:

1. Simple ways to wanted information
2. Intuitive handling and established leadership ways
3. Acceptable loading times
4. Optimized graphics
5. Barrier freedom

Optimization of loading times and structural problems

Since high loading times can have different sources we examine at first possible causes. The Hosting environment plays a role just the same as optimized graphics, or an incorrect programming. As soon as our programmers discovered one or more errors, we carry out countermeasures for correcting the fault(s).

Intuitive handling and short ways

We examine your web page for eye-catching confused structures and illogical user prompting. For that we use current studies from the psychology, as well as our experience lasting for years in the contact with web users. As an end we test your internet presence with different test persons from different target- and population-groups.

Web- and Usabilityoptimization contact form

With the following online-form we offer you the possibility to get with us into contact in a fast & simple way. With pleasure we recall you onto your wish.